Content Marketing Lead (CleanMyMac)

Jira ticket

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.

At MacPaw, we believe humans and technology can reach their greatest potential together.

We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.

Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant - Eney.

We’re looking for a Content Marketing Lead to take ownership of content marketing for CleanMyMac.

You’ll be responsible for defining and executing the content strategy, leading a cross-functional team, and ensuring content delivers measurable impact on product growth and business performance.

In this role, you will:

• Lead and manage a cross-functional content team consisting of SEO specialists, copywriters and content writers, email and retention marketers, and designers.
• Own the content marketing strategy for CleanMyMac, ensuring alignment with product goals and business priorities.
• Review and evolve the existing content strategy to drive sustainable traffic and revenue growth.
• Coordinate content creation, distribution, and optimization across multiple channels and formats.
• Ensure content is optimized for search, AI-driven discovery, and LLM/AIO visibility.
• Track content performance and use data-driven insights to continuously improve results across the funnel.

Skills you’ll need to bring:

• 3+ years of experience in Content or Product Marketing for SaaS or digital products on Tier-1 markets.
• Proven experience building and owning a content marketing strategy tied to business outcomes.
• A strong track record of creating content that drives traffic, engagement, and conversions.
• Solid understanding of SEO fundamentals (keyword research, search intent, on-page optimization, content clusters).
• Hands-on experience with SEO and AI-powered content tools, including optimization for LLM bots and AIO.
• Strong analytical mindset and ability to use data to improve content performance.
• Experience working with or leading cross-functional teams.
• Ownership, accountability, and the ability to manage multiple priorities in a fast-moving environment.

As a plus:

• Experience with website CRO.
• Experience with video, podcast, or webinar content.