Middle SMM Specialist

Jira ticket

We’re looking for an SMM Specialist to join our SMM & Communication Service team. Our mission is to keep MacPaw and its products loved and recognized by Apple users by growing our audience, boosting brand awareness, and driving traffic across social media channels. You’ll collaborate closely with internal teams to deliver creative and effective solutions.

If you're interested in this role, please highlight a recent project in your CV or cover letter, including the results you achieved and key supporting metrics.

In this role, you will:

Plan and create content together with a designer and copywriter

Help develop overarching comms campaigns and turn them into engaging posts

Track key metrics (reach, engagement rate, follower growth) and provide reports to the broader marketing team

Engage with the audience via Stories, comments, and messages

Run basic targeted ads on Meta, LinkedIn, and X (Twitter)

Brainstorm content ideas for Setapp and Eney's social media platforms, including product releases & updates, as well as posts based on key content pillars for the product's target audience

Сreate content (including photo and video shooting) for static and video content, as well as adapt US-oriented trends to our content strategy

Skills you’ll need to bring:

Experience with Instagram, X (Twitter), LinkedIn, and Facebook

Strong skills in content planning, creation, and distribution

Ability to align your work with the overall brand and social media strategies

Good understanding of social media analytics and how to influence results

Comfortable working in a dynamic environment and owning your tasks

Awareness of online trends and culture, especially in English-speaking countries, with a focus mainly on the US

Experience collaborating with designers and copywriters to deliver results

Basic knowledge of social media targeted advertising (brand awareness, traffic, engagement)

Passion for memes, trends, and internet culture

Fluent English and Ukrainian

Practical AI skills for everyday workflows (writing, analytics, automation)

As a plus:

Basic video shooting and editing skills (iPhone is enough)

Some experience with TikTok promotional strategies

Experience in tech companies or agencies

Copywriting skills

Familiarity with Reddit and Discord

Ability to visit our Kyiv office