HR Marketing Manager

Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.
We are building the future of live entertainment. We believe that by providing people with the best and highest-quality live streaming experience in entertainment, we can tackle the world’s “problems” better, together!
We are seeking an experienced HR Marketing Manager to join our passionate team.

Responsibilities:

Digital Marketing & Performance

• Campaign Management: Launch and optimize paid advertising campaigns across Meta, LinkedIn, Telegram, and Google Ads to promote vacancies and strengthen the employer brand.
• Web Management: Oversee the career website and landing pages, including structure, copywriting, A/B testing, and performance analysis.
• Analytics & KPIs: Take full ownership of key metrics such as CPC, CTR, CPL, and application conversion rates.
• Funnel Optimization: Drive conversion improvements at every stage of the recruitment funnel: Impressions → Clicks → Apply → Interview.
• Reporting: Build and maintain comprehensive reports and data dashboards.

Content & Distribution

• Community Placement: Plan and execute content distribution across relevant platforms and communities (e.g., Habr, Reddit, Telegram).
• Cross-functional Collaboration: Work closely with the Talent Acquisition (TA) team and hiring managers to craft targeted campaign messaging for specific roles.

Employer Branding

• EVP Strategy: Support the development, localization, and communication of the Employer Value Proposition (EVP).
• Social Media Management: Manage employer social media profiles and career platforms (LinkedIn, Instagram, Telegram, HH, Glassdoor, etc.).
• Events: Organize and promote employer branding events, including webinars, meetups, and conferences.
• Special Projects: Lead special projects and collaborations to increase brand awareness and market presence.